Sterling Care

Sterling Care is a Maryland-based healthcare provider managing multiple skilled nursing and assisted living facilities. The network includes at least six facilities—Bel Air, Bethesda, Forest Hill, Hillhaven, Riverside, and Rockville—and regulatory filings indicate affiliations with up to eight nursing homes and two assisted living facilities, including Frostburg Village and South Mountain.

The chain specializes in short-term rehabilitation, long-term skilled nursing, and assisted living. Their website states they provide personalized care plans tailored to stages of aging, and highlight therapies such as physical, occupational, and speech, as well as hospice, cardiac, wound, and memory support at select locations.

Sterling Care is structured as a for-profit operator, with individual facilities managed by LLCs (e.g., Bethesda is operated by Bethesda SNF Operator LLC) and affiliated ownership traced through holdings such as BBF Holdings LLC, Sava Acquisition LLC, trusts, and individuals like Chaim Frankel. There is no indication that the chain is publicly traded or connected to a REIT—it appears privately held via multiple LLCs and trusts.

Sterling Care is entirely based in Maryland. According to CMS-linked ProPublica data, the chain supports six facilities in Maryland; other filings reference up to eight nursing home locations and two assisted living, all within the state.